

Top 20 Brands of China
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1# China Mobile With 200 million subscribers and 75% of the mainland market, the carrier is now the world's biggest cellular service provider. The China Mobile brand is strongly supported by advertising, promotional activities, and strategic alliances, as evidenced by its strong partnership agreement with Sony Ericsson. |
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2# Bank of China The first of China's big state-owned banks to go public, it's a powerhouse in foreign exchange and credit cards. Bank of China can claim many firsts in terms of products issued, such as the first overseas Chinese bank, the first credit card in China, and the first to move into telephone banking. |
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3# China Construction Bank Providing nearly two-thirds of China's mortgages, this bank will continue to benefit from the housing boom—as well as a strategic investment by Bank of America. It had a spectacularly successful global IPO in late 2005 that raised about $11 billion. |
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4# China Telecom China's fixed-line phone and Internet provider can look forward to steady growth as the country will soon overtake the U.S. as the biggest Net market. It operates networks in 20 provinces in the south and west of China, and China Net, operating in the north. |
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5# China Life Rising incomes are fueling huge demand for policies from China's biggest life insurer, but foreign competition could eat into its lead. China Life is the market leader in life insurance with a 44% share of the market. |
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6# Ping An The first life insurer to list its shares overseas, Ping An has plenty of cash to spend on marketing and building a strong sales force. It was the first company to integrate insurance with securities, trusts, banking, asset management, and annuity services. |
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7# China Merchants Bank This bank has a reputation for innovation, quality of service, and technology, and it was the first to develop services such as online and mobile banking. |
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8# Moutai This 200-year-old spirit maker boasts a loyal customer base, but health concerns and the growing popularity of wine and beer pose challenges. Moutai currently holds about 33% market share of the high-end white spirit category. |
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9# Bank of Communications This bank is beefing up retail services and has raised its foreign profile by listing its shares in Hong Kong. A strategic relationship with overseas investor HSBC (which acquired a 19.9% equity stake in 2004) has brought further operational and management skills to the bank. |
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10# Lenovo China's No. 1 computer manufacturer made headlines in 2005 when it bought IBM's PC business, instantly becoming a global heavyweight. Lenovo enjoys a 30% share of the PC market in China and is well ahead of foreign rivals such as Dell and HP at home. |
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11# Net Ease China's biggest online game operator stands to benefit from the introduction of 3G mobile services and growing Internet use. China's Internet users topped 123 million in June, 2006, making China the second-largest Internet market after the U.S. |
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12# GOME Strong purchasing power enables GOME to negotiate lower prices with manufacturers and thus offer lower prices to the public than its competitors, but manufacturers may squeeze margins by demanding higher prices. |
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13# ZTE China's second-largest telecom equipment maker is posing a serious challenge to No. 1 Huawei, with a major push into overseas markets. ZTE faces competition from international tech giants such as Nortel, Ericsson, and Motorola. |
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14# Wuliangye This spirit maker outspends rivals on marketing and is integrating distribution to boost its market share. Wuliangye controls about one-third of the liquor market in China. |
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15# Air China The official airline of the 2008 Beijing Olympics, Air China is flying high on the boom in air travel. The airline boasts one of China's newest jet fleets and enjoys high levels of brand awareness |
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16# Changyu The leading domestic wine and brandy maker's biggest challenge is to develop a strong premium brand catering to China's increasingly affluent drinkers. |
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17# Vanke This property developer is a respected name in a real estate sector that is otherwise littered with hundreds of fly-by-night operators. |
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18# Gree With its own 2,000-store network, China's leading air-conditioner maker can maintain tight control over its brand, which has high levels of awareness. The company has a good reputation for quality, as touted by its ad slogans—“Gree : Making Better Air Conditioners” and “Choose Gree for High Quality.” |
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19# China Netcom China's No. 2 telephone carrier has raised its profile with overseas investments, but a big challenge will be winning a coveted 3G license. China Netcom is an official supporter of the 2008 Beijing Olympics. |
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20# China Overseas Property Aimed at the middle to high-end residential market, this property developer focuses on quality and engineering, but lacks a strong emotional link with buyers. China Overseas Property is active in 14 Chinese cities and regions, including Hong Kong and Macao. |





















